What are the implications?
Iron deficiency anemia devastates the health of pregnant women and their unborn children, increasing the risk of mortality and morbidity during childbirth, including hemorrhage and low-birth weight. The WHO estimates that anemia contributes to 20% of all maternal deaths. Long-term, childhood anemia (which is strongly correlated with maternal anemia) often leads to lifelong cognitive and motor skills impairment, which leads to depressed productivity across entire societies.
What is Violet Health doing?
We began by asking pregnant women why they didn't like taking iron pills.
After extensive interviews with pregnant women,
OB/GYNs, and public health researchers throughout India, we're developing alternatives to iron pills that fit within the culture and community of the end user - the pregnant women. We believe our solutions will show greater adherence, reduced iron deficiency, and better health
outcomes among the non-adherent pregnant women in India and
their unborn children.